"For the first time ever, MSNBC drew higher quarterly ratings in a couple key measurements than rival CNN. MSNBC pulled more viewers and adults 25-54 than CNN for the second quarter in weekday primetime, something the network has never previously been able to claim."
From James Hibberd's Live Feed.
Three words: Keith. Rachel. Ed.
Now, MSNBC, give Joe Scarborough the boot and get on with the job of reporting real news that real people need. You are being rewarded for it because, contrary to media cant, there are actually a lot of people out there who like having the truth.