Here's one of the stupidest things I've heard in years:
"Frank Luntz, the arch-conservative pollster known as the research hammer by which the Gingrich revolution came down hard on President Bill Clinton, wants to take over research for the entertainment industry."
Frank, a piece of well meaning advice. You see, in Hollywood they can generally tell whether your advice was any good by whether you help open the movie. In other words, your advice has to work.
Nothing you have ever done in the Republican party has prepared you for that.