In the age of Citizens United. There has been so much oblivious nonsense uttered by our mainstream press (and many liberal blogs too) about Romney's supposed weak performance, as he squeaks by with two or three percent wins, or essential ties, in primary after primary. What our unintrospective journalists seem to not have figured out is that Romney is not winning primaries, he is buying them- and when you buy things, you pay the lowest price you can.
Now that our corrupt Supreme Court has licensed the rich to spend as much as they want to sway elections, Romney has adopted the rich man's strategy: No matter if the voters don't like him, as long as he can make them like the other guys a little bit less. And thus, a campaign that depends totally on spending just enough on negative ads to give him a bare victory. No need to pay for a resounding win when a squeaker accomplishes the same thing, and increases his backers' return on investment.
This is the new reality of Republican politics. It is going to be a horrible spectacle to see it played out in the general election.